How to make a product video from your website link

Why start from your website?

Your site already says what the product is, in your words and your colours. A video built from it looks like your product, not a template, and it says what your customers already read.

It also saves the slowest part of making a video: gathering screens and choosing words.

What to check on your site first

• The first screen says what you do in one line. That line often becomes the video's first words.
• Your pages load without a sign-in. Pages behind a login can't be read, so add screenshots of those.
• Buttons and headings are real text, not pictures of text, so they can be outlined and moved on their own.
• The site is in the colours you want the video in. The video takes its colour from you.

What the video shows

The camera moves through your pages the way a visitor would: it comes close on a heading, outlines a button, lifts a card off the page and follows a line of your own text. Each line of the video points at one part of your site.

The ending carries your name, your line and your address, so viewers know where to go.

How to make it with Van-Goh

1. 1Write one prompt: what the video is for and where it will go. For example, "A 30-second ad for LinkedIn".
2. 2Paste your website's address. Its pages and pictures are taken for you.
3. 3Add up to eight screenshots of what's behind your sign-in, if the video should show it.
4. 4Read the plan, press Start, then ask for changes in plain words. Each new version takes 10 credits.

Common mistakes

• A first screen that says nothing about the product. The video can only say what the site says.
• Leaving out the screens that matter most because they sit behind a login.
• Asking for every page. Pick the three or four that tell the story.