How to make a product video from screenshots

Which screenshots should I take?

The ones that tell the story, in order:

• The first screen a new user sees.
• The screen where they do the main thing: write, upload, pay, book.
• The moment of value: the result your product gives them.
• Anything that makes you different, like a report, a dashboard or a share screen.

How many screenshots, and how big?

Four to eight is plenty for a video up to a minute. Fewer, clearer screens make a better film than many busy ones.

Take them full size, from a real account with realistic data. Avoid empty states and test names you wouldn't show a customer. Phone screens and desktop screens both work.

How screenshots become motion

Each screenshot is read for its parts: its headings, buttons, fields and cards. The video then moves those parts on their own. A button is pressed, a number lifts off the screen, a tall page scrolls to the part a line talks about.

That is why clean screenshots matter: the clearer the parts, the more of the screen can move.

How to make it with Van-Goh

1. 1Write one prompt. Say what the product is, who it's for and the one thing the video must show. One line is enough.
2. 2Add your pictures. Add four to eight screenshots of the product. Clean, full-size images work best; the video is built around them, in their colours.
3. 3Read the plan. Van-Goh shows you the style, the shape and the music before anything is made. Change it, or press Start: it shows the price first.
4. 4Watch it and ask for changes. Say what to change in plain words, like "slower" or "show the price earlier". Each new version takes 10 credits. Then download the MP4.

Tips

• Crop browser bars and notifications out of the screenshots.
• Use the same account and the same data across all of them, so the story holds together.
• If you have a website, add its address too. The video can use its headline and pictures.