How to make a product launch video for your startup

A product launch video announces what you made, who it's for and why it matters now, usually in under a minute. The ones that work follow one shape: a hook, the reveal, proof in motion, and a clear ending. Motion graphics built from your product's own screens do this well, and you can make them from one prompt.

What is a product launch video?

It's a short film for launch day: on your website, on LinkedIn and X, on Product Hunt, in the email to your waitlist. Its job is to make people curious enough to try the product.

How long should a launch video be?

15 to 60 seconds for social posts. Up to about 90 seconds for your website or Product Hunt. Shorter is almost always better: every second has to earn the next one.

The shape of a launch video that works

The hook: the problem, or the moment your customer knows too well.
The reveal: your product's name and its one line.
The proof: the product in motion, two or three screens that show it working.
The ending: the name again, the address, and what to do now.

What should a launch video say?

One promise, in plain words. Say what the product does for whom, the way a customer would say it. Skip the hype words; they read as noise. If you can't say it in one line, the video can't either.

Motion graphics or a founder on camera?

Motion graphics suit software: screens, type and light moving together, in your product's colours. A founder on camera builds trust. Many good launches use both: a short clip of the founder, edited and captioned, then the product in motion.

Van-Goh does both: motion graphics from your screenshots, and premium edits of your own footage.

How do I make a launch video without a motion designer?

With Van-Goh, from one prompt:

1Write one prompt. Say what the product is, who it's for and the one thing the launch film must show. One line is enough.
2Add your pictures. Add two to six photos or screenshots of the product, or your own clip. Clean, full-size images work best; the video is built around them, in their colours.
3Read the plan. Van-Goh shows you the style, the shape and the music before anything is made. Change it, or press Start (10 credits).
4Watch it and ask for changes. Say what to change in plain words, like "slower" or "show the price earlier". Each new version takes 3 credits. Then download the MP4.

Where should I post it?

Use 16:9 (wide) for your website, YouTube, X and LinkedIn, and 9:16 (tall) for Reels, TikTok and Stories. Put it on your website's first screen, pin it to your profiles, and send it to your waitlist on launch day.

Your first 2 videos with Van-Goh are free, so you can try both shapes.

Try it on your product

Your first 2 videos are free. All you need is an email address.

Make your first video