Motion graphics for startups, and how to get them

Motion graphics are animated type, screens, shapes and light, used to explain something without filming it. For a software startup they are the natural way to show a product: your real screens move, the words land with the voice, and nothing needs a camera.

Where startups use motion graphics

Launch films for Product Hunt, LinkedIn and the waitlist email.
Product demos on the website's first screen.
Ads for Instagram, TikTok, LinkedIn and YouTube.
Explainers in pitch decks and sales emails.

What makes them look professional

Your real product on screen, not stock pictures.
One brand colour, with black and white around it.
Few words on screen, landing in time with the voice or the music.
Something moving all the time, without the frame ever feeling busy.
Sound on every movement, mixed so the voice stays clear.

Designer, template or AI?

A motion designer gives you a film made by hand, and takes days or weeks. Templates are quick but look like everyone else's. An AI video tool like Van-Goh makes a film from your own screens and website, and you change it in plain words.

How to get motion graphics with Van-Goh

1Write one prompt. Say what the product is, who it's for and the one thing the film must show. One line is enough.
2Add your pictures. Add your website's address or four to eight screenshots. Clean, full-size images work best; the video is built around them, in their colours.
3Read the plan. Van-Goh shows you the style, the shape and the music before anything is made. Change it, or press Start: it shows the price first.
4Watch it and ask for changes. Say what to change in plain words, like "slower" or "show the price earlier". Each new version takes 10 credits. Then download the MP4.

Try it on your product

Your first video is free. All you need is an email address.

Make your first video